search engine optimisation for websites

Tel: 020 7193 4747

Driving traffic to your business via SEO

'Search engine optimisation (SEO) may be just one part of an online Internet marketing strategy, but it is the fundamental part. Search engine placement and keyword related advertising can make up 80 to 90% of your traffic' - Brand Week magazine.

Click here read more about SEO.

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SEO

Internet marketing, of which SEO is the major part, involves directing as many qualified visitors to your website as possible. The vast majority of website traffic comes from search engines such as Google and therefore the most important part of Internet marketing is to make your website attractive to search engines. This is called search engine optimisation (SEO) . Good SEO ensures that your website gets large quantities of highly qualified focused traffic that leads to higher sales conversions.

So how can we help in search engine optimisation of your website? ESG Media will ensure that your website ranks highly in the search engines using the following techniques.

On-site search engine optimisation
This is a one off process and has a single cost. The procedures involve:
Keyphrase analysis - what phrases should your website be ranking highly on?
Content writing - writing pages that search engines love and that visitors want to read.

Ongoing search engine optimisation
Search engine optimisation is an ever moving target so optimisation is an ongoing process requiring constant attention and has a monthly cost. The procedures involve:

Getting "link juice" - every link you get from another website is a vote for your site
Keeping it fresh - your website needs to be updated often and regularly - this is vital

Adwords - if you have or would like a Pay Per Click campaign then we will create and optimise it to save you money.

Call to make an enquiry,
for some advice or a chat.

For a no obligation conversation
call 020 7913 4747 or contact us.

All our clients receive an online control panel
to access 24 hours a day. After sales support
is available by telephone, online chat, remote
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